UniMás is an American Spanish-language broadcast television network owned by Univision Communications with headquarters in Miami, Florida; the channel was originally launched as TeleFutura on January 14, 2002. On December 3, 2012, Univision announced that TeleFutura would be rebranded as UniMás, with the brand change taking effect on January 7, 2013 (exactly one week before the network’s eleven-year anniversary).The network (which targets males between the ages of 18 and 35) broadcasts telenovelas, soccer events, reruns of classic shows and feature films (primarily Spanish-dubbed versions of American films). The network had a major success on ratings and viewers, where it became the second highest-rated Spanish-language television network in key dayparts, behind only sister network Univision.
The network began on January 14, 2002, a month behind Telemundo’s launch of its cable TV network, the bilingual mun2, with programs such as the 3 hour gossip/entertainment show Escándalo TV (formerly “Escándalo en el Medio Dia”, but later changed due to a similarly named program airing in Mexico by Televisa S.A.) which was designed to compete with similar offerings like Cotorreando from NBC Universal’s Telemundo. Commercials for TeleFutura often air on the Univision network. Most of the stations that carry TeleFutura once aired the Home Shopping Network. Univision bought the stations from Barry Diller’s USA Broadcasting in late 2001.
TeleFutura’s programming consisted of telenovelas from Coral Productions, Televisa, Venevision, RCTV, RCN and Rede Globo as well as movies often consisting of recent American releases dubbed in Spanish. Movie titles were announced before the start of the broadcast, using the “CinePlex” (daytime movie, usually weekends), “CineEscape” (late night movie), “Cine Especial” (movie specials), or “Cine de las Estrellas” (prime-time movie) brandings. The network also aired the reality courtroom show Veredicto Final, soccer matches including Liga MX broadcasts, and sports news (including Contacto Deportivo).
In late 2005, TeleFutura began airing En Vivo y Directo, a 7 pm newscast, opposite the taped 4 pm news on Galavisión. But the network eventually cancelled “En Vivo y Directo” due to low ratings after only a few weeks and have replaced the newscast with movies.
The network also offered a children programming block called Toonturama to fulfill the E/I requirements. Curiously, this block aired on both Saturdays and Sundays, and included mostly American and European series dubbed in Spanish, such as Flight Squad and Problem Child. An exception is Toad Patrol, which it needed to dubbed in English to fix speech. In the past, anime such as Lost Universe, Tenchi Universe, and Red Baron have also aired in the block.
TeleFutura has also a part of the Spanish-language coverage of the FIFA World Cup soccer tournament, as Univisión has owned exclusive US Spanish-language rights since 1970. For 2006, it carried eight live games, all in the last days of group play when games are played simultaneously, like ESPN2 did with ESPN for English-language coverage. It also had game replays and recap shows. In addition, and in conjunction, TeleFutura also aired an exclusive Major League Soccer game of the week on Sunday afternoon/evening. In 2012 the network aired the MLS Cup drawing in 485,000 total viewers, a 58% increase in viewers from the 2011 final and a 109% increase over the 2010 final, both on Galavisión.
In late June 2006, Univisión was sold to an investment group including entertainment industry veteran Haim Saban for $13 billion. According to Nielsen Media Research, in February 2007 TeleFutura made significant gains in viewership at the expense of Telemundo, actually taking over second place among Spanish-language networks in the Adults 18–34, Men 18–34 and Men 18–49 demographics.
On January 2009 TeleFutura launched daily Gossip show “La Tijera” with Charitin Goyco, Liliana Rodriguez, Paul Bouche, Carolina Sandoval and Augusto Valverde. The cast was gradually modified and incorporated Tanya Charry, Raul Garcia, Anabelle Blum, and Rodolfo Jimenez. The show was cancelled in October 2011.
On February 26, 2010 TeleFutura announced that it once again secured the #2 Spanish-language network position with a special broadcast of “Buscando La Doble de Selena: La Gran Final” (Search for Selena’s Double) attracting 1.9 million total viewers 2+, 1.0 million Adults 18–49, over half a million Adults 18–34 and 620,000 Persons 12–34, making it the highest-ranked entertainment special in the history of the network. On October 10, 2011, TeleFutura premiered a new daily Gossip show Tómbola, and Late Night show “Noche de Perros”. Tombola was cancelled after January 17, 2012 and “Noche de Perros” on April 20, 2012 due to low ratings.
TeleFutura finished the 2012 broadcast season as the youngest broadcast network with a median age of 36 and finished the year averaging 642,000 Total Viewers 2+. It also ranked as the No. 2 Spanish-language network in 2012 in key dayparts among Adults 18–49 and Adults 18–34.
In 2010, TeleFutura along with sister network Univision began airing programming in 1080i high definition with a 16:9 aspect ratio. They were the last major over-the-air network in the United States to make the switch. DirecTV added the West Coast feed of the network in HD nationally on April 28, 2010. Dish Network later added the West Coast feed on May 12, 2010.
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