Sony Entertainment Television or SET, is a Hindi-language based general entertainment television channel in India. It was launched in October 1995 and is owned by Multi Screen Media Pvt. Ltd. (MSM, formerly SET India Private Limited), a subsidiary of Sony Pictures Entertainment. Sony gained a lot of popularity from shows like Kkusum, Bade Achhe Lagte Hain and Jassi Jaisi Koi Nahin and currently on-air show C.I.D.MSM’s family of channels in India includes SAB TV, SET Max, Sony Aath, SET PIX, AXN, Animax and recently they have launched a 24 hour Hindi Music Channel Sony MIX, distributed by MSM Discovery Private Limited, a distribution joint venture between MSM and Discovery Communications India.The international feed of SET, branded Sony Entertainment Television Asia, is visible to viewers outside of India.
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