VIVA a free-to-air German language based music television channel went first on the air on 1. December 1993. A consortium of broadcasters and record companies led by Time Warner, Sony Television, Polygram Records and EMI Music, but notably excluding the German based Bertelsmann Music Group, saw their investment in VIVA as an antidote to the “vain posturing power of MTV Networks executives” according to Germany’s Süddeutsche Zeitung.Executives at US media giant Time Warner, keen on increasing their market share of its music repertoire and business in Germany, planned the new TV station in 1992.Eventually they recruited DoRo Productions, producers of music videos for notable acts such as Queen, The Rolling Stones, David Bowie, in the design of the music channel.
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