The Hub is an American digital cable and satellite television channel that launched on October 10, 2010.The channel, which replaced Discovery Kids, is a joint venture of Discovery Communications, Inc. and Hasbro.The Hub targets a dual audience, young children in the daytime with original and acquired children’s programs, and families at night with reruns of older television sitcoms, dramas and feature films. Veteran television executive Margaret Loesch serves as president and chief executive officer of The Hub. The channel is available to approximately 60 million subscribers.Currently, the network’s most noteworthy original property has proven to be My Little Pony: Friendship is Magic. It is an animated television series that is the current incarnation of Hasbro’s My Little Pony toy property that has proven not only its highest rated production for the intended young girl demographic, but has also attracted an unexpectedly significant cult following in the teen and adult male and female categories.
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