ARY Musik (formerly The Musik) is a 24-hour Urdu-English music channel from Pakistan.Originally created and launched from Dubai in 2003 under the leadership of the CEO Salman Iqbal and multiple Award Winner VP Wiqar Ali Khan. It is now under the leadership of Danish Khawaja, who once headed the ARY Creative Workshop, ARY Musik focuses especially on South Asian communities throughout the world, particularly in Pakistan, Middle East and Europe. It is a part of the ARY Digital Network, which is a subsidiary of ARY Group.ARY Musik channel is famous for being the first Pakistani channel to start pure youth reality based shows that are groundbreaking .Although ARY is basically from Pakistani music channel, but it also plays a lot of Indian songs and music since Indian music is very popular in Pakistan.In terms of format, ARY Musik caters to all age audiences, offering round-the-clock-music in all genres such as pop, rock, Bhangra, Classical, and folk. It has interactive shows, celebrity interviews, comic fillers, theme shows, imaginative animations, live concerts, and exclusive unplugged performances. The channel’s longest-running international music based show was “Music Hour with Wiqar Ali Khan” hosted in English and Pushtu, Rock On is also the longest-running rock music based show in the Pakistan. Another popular reality show is “Living on the Edge”.
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